Scroller
A high-impact format designed to maximise brand presence across all devices (please refer to the device-specific sections below, as this product combines desktop, tablet, and mobile placements). By blending a prominent display banner with scrollable content sections embedded directly within our articles, it delivers an immersive and engaging user experience.
Content sections can be fully static, incorporate video, or be enhanced with dynamic parallax effects to bring creative assets to life. Seamlessly integrated within editorial content, this format is ideal for brands looking to maximise visibility, capture audience attention, and drive strong engagement across desktop, tablet, and mobile environments.
Assets within Scroller pack:
- Marquee
- In-feed scrollers
- DMPU
- Your Project Manager or Ad Ops Exec will share templates with you. If these are missing, please request them from your Our Media contact.
- If you wish to create assets without the templates please see the dimensions below.
- The CTA banners will sit centrally on the scroller backgrounds with some scroll movement.
- Mobile scroller consists of 2 scroller windows so we recommend different imagery/messaging to maximise impact.
- Each scroller section requires a background for which we recommend lifestyle or product imagery, and a CTA banner on which we recommend including your logo, a tagline, and a clear call to action button.
- Please export all your designs making sure they are the correct dimensions and within our maximum file weights listed above. Your CTA banner requires a transparent background to layer over your scroller background. We will build a preview of your scroller for you to review.
- Please supply us with a clickthrough URL for your scroller. For BBC titles, links must not contain any mention of the BBC or brand title.
We will build a preview of your scroller for you to review.
If you have any questions please contact your Project Manager or Ad Ops Exec
Guidelines: Using our scroll template
Desktop
Format
Background
CTA banner
Dimensions
2480 x 310px
1920 x 250px
Max file size
100kb
50kb
Accepted file types
JPG, PNG
PNG, transparent background
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- Please download templates and detailed guide here:
Marquee
Format
Background
CTA banner
Dimensions
1480 x 1000px
1480 x 600px
Max file size
60kb
40kb
Accepted file types
JPG, PNG
PNG, transparent background
In-feed scroller
Format
DMPU
Dimensions
300 x 600px
Max file size
70kb
Accepted file types
JPG, PNG, GIF, HTML5
DMPU
Mobile/tablet
Format
Tablet Background
Tablet CTA banner
Mobile Background
Mobile CTA banner
Dimensions
1539 x 310px
1260 x 250px
636 x 185px
375 x 125px
Max file size
100kb
50kb
100kb
50kb
Accepted file types
JPG, PNG
PNG, transparent background
JPG, PNG
PNG, transparent background
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- Please download templates and detailed guide here:
Marquee
Format
Background
CTA banner
Dimensions
840 x 1390px
840 x 1190px
Max file size
60kb
40kb
Accepted file types
JPG, PNG
PNG, transparent background
In-feed scroller
Previous scroller examples
Static scroll
- Your Project Manager or Ad Ops Exec will share two templates with you: a Scroller template and a Scroller Mobile Banner template. If these are missing, please request them from your Our Media contact.
- If you wish to create assets without the templates please see the dimensions above.
- The CTA banners will sit centrally on the scroller backgrounds with some scroll movement.
- Each scroller consists of two scroller windows and a mobile banner. You can supply us with either one scroller design to serve in both windows, or two separate designs
- Each scroller section requires a background for which we recommend lifestyle or product imagery, and a CTA banner on which we recommend including your logo, a tagline, and a clear call to action button.
- The mobile banner is a single asset, on which we recommend including your logo and a clear call to action.
- Please export all your designs making sure they are the correct dimensions and within our maximum file weights listed above. Your CTA banner requires a transparent background to layer over your scroller background. We will build a preview of your scroller for you to review.
- Please supply us with a clickthrough URL for your scroller.
We will build a preview of your scroller for you to review.
If you have any questions please contact your Project Manager or Ad Ops Exec.
Guidelines: Using our scroll template
Static Background
Video Background
CTA banner
Mobile banner
420 x 700px
420 x 700px
420 x 380px
400 x 80px
60kb
max 5mb, max 15 seconds
40kb
30mb
JPG, PNG
MP4
PNG, transparent background
JPG, PNG
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- Please download templates and detailed guide here:
Background
Example assets
CTA banner
Mobile banner
This is a powerful takeover format designed specifically for mobile devices, offering maximum impact. It includes a mobile banner along with a minimum of two scrollable sections that appear directly within our articles, providing an immersive experience. These sections can be dynamic, featuring a parallax effect, or fully static. This format is perfect for brands looking to dominate the mobile screen and drive high engagement.
Video scroll
- Please create your assets to the dimensions and file weights specified above. The CTA banners will sit centrally on the scroller backgrounds with some scroll movement.
- Each scroller consists of two scroller windows and a mobile banner. You can supply us with either one scroller design to serve in both windows, or two separate designs (each consisting of one scroller background and one scroller CTA banner).
- Each scroller section requires a video background for which we recommend lifestyle or product footage, and a CTA banner on which we recommend including your logo, a tagline, and a clear call to action button.
- If you would prefer to include all your information within the video itself and forgo the scroll effect from having a separate CTA layer that is fine.
- The mobile banner is a static single asset, on which we recommend including your logo and a clear call to action.
- Please export all your designs ensuring that they are the correct dimensions and within our maximum file weights listed above. Your CTA banner requires a transparent background to layer over your video scroller background.
- Please supply us with a clickthrough URL for your scroller.
We will build a preview of your scroller for you to review.
If you have any questions please contact your Project Manager or Ad Ops Exec.
Guidelines: Using our skin template
Background
CTA banner
Mobile banner
420 x 700px
420 x 380px
400 x 80px
max 5mb, max 15 seconds
40kb
30mb
MP4
Transparent PNG
JPG, PNG
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- Please download templates and detailed guide here:
Background
Example assets
CTA banner
Mobile banner
The video scroll is a powerful takeover format designed specifically for mobile devices, offering maximum impact through video content. It features a mobile banner along with a minimum of two scrollable video sections that appear directly within the feed, providing an immersive experience. These sections can feature dynamic video content, creating a captivating visual effect that drives engagement. This format is ideal for brands looking to leverage the power of video to dominate the mobile screen and capture attention.
For any queries, please contact our AdOps team via digitaladops@ourmedia.co.uk
or your assigned Project Manager.
All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.
Static scroll
- Your Project Manager or Ad Ops Exec will share two templates with you: a Scroller template and a Scroller Mobile Banner template. If these are missing, please request them from your Our Media contact.
- If you wish to create assets without the templates please see the dimensions above.
- The CTA banners will sit centrally on the scroller backgrounds with some scroll movement.
- Each scroller consists of two scroller windows and a mobile banner. You can supply us with either one scroller design to serve in both windows, or two separate designs
- Each scroller section requires a background for which we recommend lifestyle or product imagery, and a CTA banner on which we recommend including your logo, a tagline, and a clear call to action button.
- The mobile banner is a single asset, on which we recommend including your logo and a clear call to action.
- Please export all your designs making sure they are the correct dimensions and within our maximum file weights listed above. Your CTA banner requires a transparent background to layer over your scroller background. We will build a preview of your scroller for you to review.
- Please supply us with a clickthrough URL for your scroller.
We will build a preview of your scroller for you to review.
If you have any questions please contact your Project Manager or Ad Ops Exec.
Guidelines: Using our scroll template
Background
CTA banner
Mobile banner
420 x 700px
420 x 380px
400 x 80px
60kb
40kb
30mb
JPG, PNG
PNG, transparent background
JPG, PNG
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- Please download templates and detailed guide here:
Background
Example assets
CTA banner
Mobile banner
This is a powerful takeover format designed specifically for mobile devices, offering maximum impact. It includes a mobile banner along with a minimum of two scrollable sections that appear directly within our articles, providing an immersive experience. These sections can be dynamic, featuring a parallax effect, or fully static. This format is perfect for brands looking to dominate the mobile screen and drive high engagement.
Video scroll
- Please create your assets to the dimensions and file weights specified above. The CTA banners will sit centrally on the scroller backgrounds with some scroll movement.
- Each scroller consists of two scroller windows and a mobile banner. You can supply us with either one scroller design to serve in both windows, or two separate designs (each consisting of one scroller background and one scroller CTA banner).
- Each scroller section requires a video background for which we recommend lifestyle or product footage, and a CTA banner on which we recommend including your logo, a tagline, and a clear call to action button.
- If you would prefer to include all your information within the video itself and forgo the scroll effect from having a separate CTA layer that is fine.
- The mobile banner is a static single asset, on which we recommend including your logo and a clear call to action.
- Please export all your designs ensuring that they are the correct dimensions and within our maximum file weights listed above. Your CTA banner requires a transparent background to layer over your video scroller background.
- Please supply us with a clickthrough URL for your scroller.
We will build a preview of your scroller for you to review.
If you have any questions please contact your Project Manager
or Ad Ops Exec.
Guidelines: Using our skin template
Background
CTA banner
Mobile banner
420 x 700px
420 x 380px
400 x 80px
max 5mb, max 15 seconds
40kb
30mb
MP4
Transparent PNG
JPG, PNG
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- Please download templates and detailed guide here:
Background
Example assets
CTA banner
Mobile banner
The video scroll is a powerful takeover format designed specifically for mobile devices, offering maximum impact through video content. It features a mobile banner along with a minimum of two scrollable video sections that appear directly within the feed, providing an immersive experience. These sections can feature dynamic video content, creating a captivating visual effect that drives engagement. This format is ideal for brands looking to leverage the power of video to dominate the mobile screen and capture attention.
Previous mobile scroll example
For any queries, please contact our AdOps team via onlineads@ourmedia.co.uk
or your assigned Project Manager.
All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.